FANTA® Introduces New Berry Flavour in Tanzania
A new FANTA® flavour is adding a burst of deliciousness to the brand’s portfolio in Tanzania with the launch of FANTA® Berry. This bolder, fruitier tasting beverage brings a splash of playfulness, fun, and refreshing enjoyment to fans across the country. Inspired by the vibrant energy of Tanzanian youth culture and the fast-rising Singeli movement, FANTA® Berry is set to tantalise taste buds with its vibrant twist. The new flavour is now available in selected retail outlets, supermarkets, universities, kiosks, and trade outlets across Tanzania. “We’re thrilled to bring even more variety to Tanzanians with this vibrant addition to the FANTA® family. FANTA® Berry embodies our commitment to creating fun, fruity twists filled with deliciousness that cater to people’s evolving tastes,” said Kabula Nshimo, Senior Marketing Manager for Coca-Cola Tanzania. The launch campaign will come alive through the energetic “Kipapli” platform, designed to connect directly with Tanzania’s youth through mus…
